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BA (Hons) Business & Marketing Management

APPLY NOW FOR October 2020

 

The BA (Hons) Business & Marketing Management programme is delivered in partnership with University of Gloucestershire  and is also accredited by the Chartered Institute of Marketing.
 
The university is proud that 95% of Gloucestershire graduates are in employment or further study within 6 months of graduating*.
 
In this course you’ll gain a solid grounding in all aspects of business and marketing including customer behaviour and the global business environment. This will help you to become a well-rounded professional understanding both the operations of a business and how best to promote it.
 
You will also learn about managing people, strategic management, finance and HR and you’ll learn how to connect brands and customers.
 

Year 1

Modules

Level

Credits

Personal and Professional Portfolio

4

30

The Global Business Environment

4

15

Understanding Business and Financial Information

4

15

Marketing Principles

4

15

Customer Behaviour and Analysis

4

30

Marketing Communications

4

15

 

Year 2

Modules

Level

Credits

Managing Human Resources

5

15

Managing Business Operations

5

15

Business Research in an Operations Context

5

15

Marketing Management

5

15

Market Research and Analysis

5

15

Accounting for Finance and Decision Makers 

5

 15

E-Business Concepts and Practice 

5

 15

Digital Marketing: Strategy 

5

 15

 

Year 3

Modules

Level

Credits

Understanding Strategy

6

15

Business Research in Context: Strategy

6

15

Strategic Marketing

6

15

Brand Management

6

15

Servicing Virtual Environments

6

15

Strategies for Globally Responsible Leadership 

6

 15

Research Dissertation 

6

 30

 

All undergraduate students take 360 credits across three levels of study (Levels 4, 5 and 6).

 

+ Entry Requirements

The university considers a wide range of qualifications for entry. We welcome applications from students who are taking, or who have taken, A Levels, AS Levels, BTEC National Diploma/ Certificates, NVQ Level 3, International Baccalaureate Diplomas and Access courses.

  • 112 tariff points.
  • Typical offers - BBC at A levels, DMM at BTEC or use a combination of your qualifications to achieve the required tariff total.
  • Mature Applicants: We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants.
  • Grade 4/C in GCSE English and Mathematics (or equivalent) are normally required. If you don’t meet your tariff points total we may still consider your application. Please contact our admissions team if you have a question.

 

For more information please check UCAS tariff table below.

 

English Language Requirements:

To meet the University of Gloucestershire’s English language entry requirements, overseas students will need to have achieved an IELTS score of 6.0 overall with no less than 5.5 in any band (or equivalent).

 

+ Admissions Process

The College will ensure that entry requirement are applied in accordance with institutional policy and that the admissions process will take the following format.

Step 1: Apply

Step 2: Upload Documents

All applicants must upload the following documents on the portal:
  • Examination transcripts (English translation where necessary), or notarised copies and English Language examination transcripts (where applicable)Your
  • CV
  • One written reference from an employer or place of study
  • A copy of your passport
  • A 400-500 word personal statement outlining the reasons for applying to your chosen programme, how you feel you will benefit from the programme of study, what contributions you will make to the College and how this will help your future career aspirations
  • Photo (Passport style picture)

Note: If you are not able to submit the documents online you can bring them into the college and a staff member can do it on your behalf.

Step 3: Arrange an Interview

  • Applicants will be subject to a personal interview where possible either by a member of the admissions team or approved agency (where this is not possible acceptance will be based on the information contained in the application form and any supporting documents)
  • Arrange an appointment to visit DGHE to present certain original documents and attend an interview. You can do this via email admissions@dghe.ac.uk or via telephone 02032200347
  • Applications can also be submitted in person at our DGHE campus. Monday to Friday, 9am – 5pm.

Note: All applicants must present original examination transcripts on the interview day.

Step 4: Apply through UCAS

Applications to our full-time undergraduate courses must be made through UCAS. If you haven’t started a UCAS application yet, you can apply directly here.

Step 5: Accepting your Offer

  • Selection will be considered in the light of previous qualifications, past experience, and future aspirations
  • If you are successful in the interview, you will receive a formal 'conditional offer' issued by the college.
  • In order to receive your 'unconditional offer' from Gloucestershire University, you must satisfy any outstanding conditions and submit your application via UCAS.

 

+ Course Specification

UCAS course Information

Course code: N206

Institution code: B94

Campus Name: David Game College

Campus code: E

Course Duration: Three years, full time

Course Delivery: 3 days

Course Fees: £9250 (Loans available from Student Loan Company)

Course Start Date: 5th October 2020

Awarding Body: University of Gloucestershire 

Students on this course may be fully funded by the Student Loan Company. This facility is only available to UK and other European Union students. For more information, please contact the admissions team at info@dghe.ac.uk or T: 0203 220 0347

 

+ Assessment

The assessment strategy is designed to ensure that learning outcomes are achieved and that there is a development of knowledge and skills. Independent learning is embedded within the programme and students develop a depth of understanding via synthesis, critical analysis and evaluation.
 
Assessments are by coursework and examination with the majority of modules being assessed by coursework only. A mixture of formative and summative assessment is used.

 

+ Recognition

This course is accredited by the Chartered Institute of Marketing (CIM) which is recognised by major employers.

+ Career Progression

By the end of this course, you’ll be in an excellent position to apply for graduate training schemes and graduate roles. You’ll have a particular edge, thanks to your specialist studies, in roles such as marketing executive or branding strategist. As a marketeer, you’ll have knowledge and skills that help turn a good business into a great one.

After graduating from this course you could consider following specialised business and marketing postgraduate options such as an MSc in International Marketing, Digital Marketing or Strategic Business Management.

 

 

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