Top 10 Secrets of Persuasive People

Nov 16, 2016 | General| Business and Management

Business is all about getting people to do things. You will learn a lot in your Business classes about negotiation. However, although you may get the theory right in your exams, the real test is when you put it into practice.

Read on to see our compilation of things to remember in order to be a persuasive and effective leader. 



1. They know their audience.

Persuasive people know their audience. They radiate likability and adapt to their audience. For example, for a more introvert team-member/employee/business partner they may tone down their assertiveness. However, with people who are more aggressive and high-energy, they ramp up their own tone in order to get their own point-of-view across.


2. They are aware of their body language.

It may seem irrelevant but if your body language is closed and negative, people will become more wary of your motives and may lose confidence in you. If you are happy and upbeat and use open gestures when you speal, people will be more convinced about what you are saying.


3. They aren’t too pushy.

Being assertive is good but if turns into aggression or pushiness, your audience may build a dislike towards you. Persuasive people don’t ask for much because they know that subtlety will win people over in the long-run. The aggressive sales approach reminds people too much of a tele-sales executive who is simply trying to make their end-of-the-month target and nobody likes that.


4. They are to-the-point.

Have you heard of the “elevator pitch” whereby you have one minute to tell someone about your business and its merits? That principle should be carried to the rest of your communications. You should always have a solid grasp on your subject and be able to explain it in a clear and straight-forward manner. 


5. They are aware of the other person’s opinion and acknowledge.

When discussing a topic where there is more than one perspective, it is good to acknowledge the other person’s point-of-view as this shows that you are open-minded and engages with the other person and show respect. Doing this makes it more likely for the other person to take your point into account and perhaps even change their mind.


6. They ask good questions.

People like to know that they are being listened to and that you are interested in what they are saying. Asking good questions not only demonstrates this but shows that you are gaining a good understanding of what is being said.


7. They are story-tellers.

Telling a story or using images in order to explain makes it easier for things to stick in people’s minds. A story is more compelling and engaging so it is a good idea to use a little bit of creativity when pitching. 


8. They are genuine.

Demonstrating honesty and transparency gains a person’s trust.


9. They focus on the end goal.

Persuasive people have their own on the long-game. Sometimes it is better to give in at some points in order to win people over. They can see the difference between being “right” and being successful. Being successful wins-out in the long-term.


10. They find a connection with others.

People are much likelier to win negotiations when they share a little bit of information about themselves and lives. This is because a sense of connection between people makes it likelier to reach agreement. When they talk, they address the person rather than the thought that they are speaking to an opponent.